A FRONT ROW SEAT TO
The Evolution of Workhorse
Welcome to Workhorse- your strategy-first content planning app and creator community designed to help you post with intention, consistency, and confidence. Built to be your behind-the-scenes secret weapon, Workhorse helps you plan strategically, stay organized, and show up online without the burnout. While there are countless planning apps out there, Workhorse stands apart because it’s created by a creator, for creators—
combining real-world experience with tools that actually support how content is made. From evolving feature drops and content banks to done-for-you hook ideas and growing community tools, Workhorse is constantly improving to meet you where you are and grow with you. This is more than a planner- it’s a platform built for workhorses who are ready to create sustainably and show up consistently.
The Founder
Julia Broome
IN HER CONTENT EXPERT ERA
After more than seven years working behind the scenes as a trusted social media manager for A-list celebrities and top-tier influencers, Julia Broome has officially stepped out from behind the curtain to share her expertise. Having truly done it all, Julia now shares the strategies, systems, and insights that have driven measurable growth for some of the most recognizable names online. Her goal is to offer actionable advice, industry transparency, and real-world guidance for anyone looking to succeed in the digital space.
IN HER CEO ERA
Expanding her impact beyond social platforms, Julia is the founder of Workhorse Academy - a digital course and thriving community designed for social media managers, content creators, brands, and business owners who want to build sustainable, profitable online presences. She also launched the Workhorse App, a digital planner created to help users streamline their content workflows, stay organized, and grow with intention in an ever-evolving digital world. At the core of everything Julia builds is a commitment to clarity, consistency, and sustainable growth- empowering digital leaders to work smarter, show up strategically, and build careers that last.
